Make your site visitors feel at home.

In part one of this post we looked at the concept of on page SEO: what it is, how it differs from off page SEO and three of the first things you can be focusing on to get your website in good SEO shape.

In the first part we focused on “back end” optimization techniques; here we will focus more on what visitors and search engines “see” when they land on your website and how to go about optimising these pages with further techniques.

1. Your Web Page Copy – Keyword Focus

What you actually do with your keywords in the web copy of the relevant pages of your website is equally as important as your page titles and descriptions.

Each page should be focused on 1 or 2 keywords, no more. For instance you can have a main keyword phrase like “Melbourne SEO Services” and then a variation or two such as “SEO services” and “search engine

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Learning the basics is vital in mastering SEO.

The beauty of on page SEO is that you can do it once and it can last for the life of your website. That makes it doubly important for you to get it right first time, so that you can forget about it, let it do its job and concentrate on your off page SEO, which is more time consuming.

Below we take you through what you need to know.

What Is On Page SEO?

On page SEO essentially tells the search engines what’s on your website pages. You are making it easy for the search engine web crawlers to find and index your pages and associate them with the right keywords, so that you have a good chance of being listed high in the search results for those keywords. That brings you traffic and, hopefully, sales.

That’s why it’s important. Now what is the right way to go about it?

Fundamentals

1. Know Your Market

It’s fundamental to the success

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Before getting stuck into this week’s news, I just wanted to share with you something I’m quite proud of. I’ve been asked by the team at Market Samurai to make a video
about the way we have built our outsourcing team.

I know I’m biased but it’s definitely worth the watch – it’s 100% pure content and actionable steps. If you do any business online you need to build a team. Watch
the way we do it here at Melbourne SEO Services:

http://www.noblesamurai.com/blog/outsourcing/outsourcing-video-1-how-to-build-a-team-of-a-players-2717/

And remember to place a comment on their blog too! I’ll be watching out for it.

Now onto our regular program… here’s what’s news this week:

1. How Siri will eat into Google’s search market share – I can see this

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We use AWeber for email marketing. Here’s why.

AWeber is a reliable and high performing email marketing solution which we use here at Melbourne SEO Services. Email is one of the very best ways you can use to contact your customers with your products and services. In fact the subscriber list is considered by many to be the most important part of a marketing campaign and allows the owner to market his goods with a high probability of success. Many businesses use this means as evidenced by the fact that the major autoresponder companies’ businesses are thriving.

It is true that the ‘money is in the list’. By building an email list through opt ins on the squeeze page, the business owner is ‘future proofing’ his business. You’ll always have a highly targeted traffic source regardless of what happens with the search engine algorithm or an unexpected paid advertising rate

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Do not build links all in one day.

For every high quality backlink you target for your website there are potentially scores of other links you may be missing out on …unless you are using directory submissions to help your SEO efforts.

With a good directory submission service you can take a “shotgun” approach to links which automates the whole process and nets you many backlink “prizes” from just one “shot”. We discuss this approach in more detail below.

Building Backlinks

Core to your off-page SEO efforts is building backlinks; the best approach is to go for quantity as well as quality and to diversify both the places you are getting links from and the text you include in the actual links.

With online marketing putting all of your “eggs in one basket” rarely works and so it is with links; we need to use all the many and diverse tools available to us – many of them are

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Use search ranking factors to your advantage.

We all know that the likes of keyword optimisation and back links are major search engine ranking factors for your website, but there are a couple of others that you may not have considered. We look at these below.

1. Website Commenting

The trend of commenting on articles or features posted on your website or on your YouTube channel has stemmed from the popularity of social media sites like Facebook and Twitter, which give everyone a “voice.”

It is arguable that this has minimal impact on search engine ranking currently, but there is little doubt that it will have a big role in the future – so it’s a good idea to get ready for it now.

Google’s release of the Google Plus social network earlier this year proved that it is well aware of the importance of social media to the Internet as a whole; whether it takes a big chunk of the social

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With the success of things like the Old Spice commercial, the demand for viral marketing campaigns has skyrocketed, but many businesses don’t know where to start. So in response to the high demand, Melbourne SEO Services has just announced a new service to help small businesses create, and more importantly, optimise their videos for the greatest chance of viral success.

The original Old Spice video was pretty funny and since we like

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Backlinks should be occupying the majority of your SEO time and a great way to build them is by getting articles written and submitted to article directories. Below we look at how you can do that effectively.

Article Directory Submission

There are specific sites that are set up to publish your articles and allow you to include a backlink to your site.

A couple of the larger article directories are EzineArticles and Go Articles and both have submission guidelines listed clearly on their sites for writers to follow when uploading their content.

The basic premise is that they exchange your content for a backlink in a win-win relationship.

A good strategy is to choose a few different submission sites and submit at least one article per week, because SEO works best when it is an ongoing effort of organic growth; this tends to be more effective

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That was fantastic – thank you David!

Looking forward to understanding more of what you’ve suggested and executing it – looking forward to the results in time too

Find out why Build My Rank is in our link building toolbox.

To rank higher, your site needs incoming links from different sources. They need to be links from authority sites with targeted keywords and surrounded by relevant content. A link network that we use to great effect here at Melbourne SEO Services is BuildMyRank (BMR). This service provides high quality one-way backlinks to your sites. It is a blog network link building solution.

You simply write a small unique snippet or article with your keyword anchor text in it and submit it to their system. You get one link per 150 words. If you want to write larger articles and put a couple of links in there you can. BuildMyRank pushes this out to a set of low to medium PR blogs in their network. They have over three thousand PR1 to PR6 sites. They also create an RSS feed from your post and submit it to RSS directories, bookmark your

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